A common mistake bookies make when choosing a pay per head sportsbook software is going for a service with a lesser price because it saves them more money.
But if you have made this mistake in the past, you might have also experienced the consequences, haven’t you?
So, when cheap is not always profitable and expensive is not always good, you need to understand that it’s the value a product provides that will always be preferable. Here are a few tips to choose the best pay per head sportsbook software.
5 Important Tips to Choose Pay Per Head Software
Running a sportsbook isn’t easy. It’s a highly competitive market, and you need the right PPH software to run a successful sportsbook business. When it’s about finding success, here’s how to choose a PPH sportsbook software.
- Gives Access to Key Features and Functions
A top-tier PPH software must provide access to a wide range of betting markets, like betting, eSports, prop bets, & live betting, among others. Consider your needs and audience preferences in this regard when choosing a service provider.
Other features to look for include;
- Customizable client interface allows you to tailor the interface design and outlook to align with your brand.
- Check the provider’s ability to maintain their infrastructure and scale.
- Look for player management tools that enable you to set betting limits, track player activity, and adjust credit limits in real-time.
- Multi-agent support for a large-scale sportsbook operation. This means you can add sub-agents and provide them with dedicated management tools.
- Multiple payment options for your bettors, ensuring you can pay with credit/debit cards, Bitcoin, and other cryptocurrencies.
Even if an industry expert recommends a pay per head sportsbook software, always check its features, capability, and ability to personalize the user experience. Rigid betting structures will only limit your capability to conform to the bettor’s requests and preferences.
- Access to Betting Options and Live Betting
Access to a variety of betting options is mission-critical to build a sportsbook service that can cater to a wide range of audiences. Prefer using a PPH software covering betting for;
- Major sports leagues include the NFL, NBA, Premier League, UFC, La Liga, World Cups, NHL, and MLB, among others.
- eSports betting options where bettors wager on online games like CS:GO, League of Legends, Dota 2, etc.
- Live Betting is where bettors can place bets on an ongoing game. For instance, they can bet on how many goals a specific player makes in the game.
- Prop bets and parlays, which means betting on point spread and over/under, will allow more players to participate in betting.
Most important of all, don’t use PPH software without live betting options as it will put you at a big disadvantage in the industry.
- Reliability and Security is Provided 24/7
Assess the PPH software’s past performances and reviews, especially concerning its uptime, glitches, etc. Even a minor downtime or glitch means bettors will lose bets or the opportunity to make a winning wager. Hence, the reliability of the platform is crucial.
Ultimately, it will hurt your reputation as a bookie. So, always ensure the PPH software you are about to use has;
- 99.9% uptime, as even the slightest downtime damages your credibility and lost revenue.
- Strong security protocols, including SSL encryption, anti-fraud measures, and DDoS protection measures, ensure safe and secure transactions while protecting user data.
- 24/7 customer support where bookies and bettors can ask for assistance from a dedicated team at any time through email, chat, or call.
Round-the-clock support is crucial and a great addition to your services. A PPH service that has a dependable customer support structure can be trusted.
- Mobile-Friendly and Responsive Interface
Mobile devices held a 55% market share in online gambling in 2022, and this number will only increase in the future. This shows the importance of integrating mobile-friendly PPH software with your sportsbook. The mobile-friendly PPH software you choose shall also have the following;
- A responsive design ensures the interface loads smoothly on any device without lags and distorted content.
- Pages that load fast as delays in loading odds and placing bets, can cause frustration.
- An intuitive navigation ensures first time users can place bets, check balances, edit their profile, change passwords, etc., easily.
- Transparent Pricing Structure
It’s common malpractice for PPH software providers to advertise low pay-per-head fees but add hidden fees. They often charge low prices for basic features and charge extra for more important features like live betting, player management, etc. So, ensure the PPH software you choose has;
- A clear pricing structure, which also aligns with the standard market rate.
- Some premium features like access to different leagues, sports, and games.
- Zero hidden costs mean there’s no additional processing fees, withdrawal fees, or a minimum limit to player count.
To Sum it Up
Choosing the right pay per head sportsbook software is an important decision with the potential to build a profitable and sustainable business. A software that provides a variety of features with customizable branding and mobile-friendliness is mission-critical.
Do you know what’s even better, getting your own pay per head sportsbook software built to fit your needs and requirements? With TRUEiGTECH, you can receive a ready-to-launch, bespoke, and marketing sport for your PPH software.
Get in touch with us to know more on how we can help you build the best PPH services for your sportsbook.
